Is Brevo a Good SMS Marketing Platform?

In 2025, the demand for reliable SMS marketing platforms continues to grow. With text messages offering a 98% open rate, businesses can no longer afford to overlook this direct and personal channel. Brevo, formerly known as Sendinblue, has gained attention as an all-in-one communication platform that includes SMS marketing. But is Brevo truly a good choice for your text marketing campaigns? Let’s explore its features, pricing, advantages, and drawbacks in detail to help you decide.

What is Brevo?

Brevo is an integrated marketing platform designed to manage email, SMS, WhatsApp, live chat, and CRM from a single dashboard. It’s popular among small and mid-sized businesses because it simplifies digital communication. Unlike platforms built solely for SMS, Brevo allows marketers to combine multiple channels, giving campaigns a broader reach and smoother automation. This makes it ideal for businesses looking to blend SMS with email marketing or CRM workflows.

Why Businesses Use SMS Marketing

SMS marketing has evolved far beyond simple promotional texts. Today, brands use it to send reminders, exclusive offers, order updates, and personalized messages. Compared to emails, texts reach users faster and often trigger instant responses. For instance, retail brands can notify customers of flash sales within minutes, while service providers can remind clients of appointments automatically. Because mobile phones remain people’s most-used devices, SMS ensures your message gets seen almost instantly.

How Brevo Handles SMS Marketing

Brevo integrates SMS directly into its automation and campaign tools. You can create a contact list, personalize your texts, and even schedule them alongside your email campaigns. This integration allows for seamless transitions between channels—something many standalone SMS tools lack. For example, you can send a promotional email first and then follow up with a short text reminder to boost conversions. Brevo also supports automated SMS workflows triggered by user behavior, such as signing up for a newsletter or abandoning a cart.

Key SMS Features in Brevo

1. Easy Campaign Creation: Brevo makes it simple to design and send text messages. The interface is intuitive, and the campaign setup process takes just a few minutes.

2. Personalization: You can add customer names, product details, or promo codes to your texts. Personalized messages consistently perform better, increasing engagement rates.

3. Automation & Workflows: Brevo’s automation lets you send texts based on customer actions. For example, a welcome SMS can be triggered immediately after someone joins your list.

4. Contact Management: It includes CRM features that help segment audiences. You can group customers by purchase history, preferences, or engagement level.

5. Reporting & Analytics: Brevo tracks delivery rates, click-throughs, and responses. These insights help refine future SMS strategies.

6. Global Reach: Brevo allows you to send texts to multiple countries, though costs vary by region.

Advantages of Using Brevo for SMS Marketing

One of Brevo’s biggest advantages is its unified platform. Instead of juggling different tools for email, SMS, and CRM, you can manage everything in one place. This not only saves time but also ensures brand consistency. Automation is another major strength. You can build workflows that combine SMS with email, increasing the chances of engagement. Brevo also supports transactional SMS, which is ideal for confirmations, alerts, or reminders.

Pricing flexibility adds another benefit. Brevo uses a pay-as-you-go model for SMS, allowing you to buy credits only when needed. This setup is perfect for small businesses that don’t send messages daily but still want access to the feature when required. Additionally, its clean interface, built-in analytics, and GDPR compliance make it a strong choice for marketers who value ease and accountability.

Limitations of Brevo’s SMS Capabilities

While Brevo excels in integration, it’s not a dedicated SMS-only platform. This means its text messaging tools are less advanced than specialized alternatives like ClickSend or Twilio. For example, it lacks detailed reply management and keyword automation features that some SMS-focused tools provide. Another limitation is its pricing structure. Although pay-as-you-go seems affordable, costs can climb quickly for larger campaigns, especially when sending international messages. Delivery speed can also vary by region, as Brevo relies on third-party gateways for SMS routing.

Brevo Pricing for SMS

Brevo’s SMS pricing depends on the recipient’s country. For instance, messages to U.S. numbers cost around $0.015 per SMS, while messages to European or Asian markets may cost more. The platform sells SMS credits separately from email plans, meaning users must monitor usage closely to avoid overspending. However, this also gives flexibility—you only pay for what you use.

Brevo vs. Other SMS Platforms

When comparing Brevo to dedicated SMS tools, it’s clear that its strength lies in versatility rather than depth. Platforms like ClickSend, TextMagic, or EZ Texting specialize in large-scale SMS campaigns, offering advanced features like keyword responses, MMS support, and shortcodes. Brevo, on the other hand, provides a multi-channel experience. If your business values both email and SMS working together, Brevo’s ecosystem is more appealing. But if your marketing relies heavily on texting alone, a platform built purely for SMS might be a better fit.

How to Get Started with Brevo SMS

Setting up SMS campaigns in Brevo is straightforward. First, you’ll need to buy SMS credits. Then, create a new campaign, select your contact list, and write your message. You can insert personalization fields like {FIRSTNAME} or {COMPANY} to make it more engaging. Before sending, Brevo previews the message and estimates delivery costs. You can schedule messages, send them instantly, or automate them within existing workflows. Tracking results is simple—just head to the analytics tab to see performance metrics.

Real-World Use Cases of Brevo SMS

Many small and mid-sized companies already use Brevo to connect with their audiences via text. Retailers send limited-time offers. Real estate agents share appointment reminders. Healthcare providers notify patients of upcoming visits. Even non-profits use SMS for fundraising campaigns. Because Brevo ties text messaging to its CRM, businesses can keep track of interactions and follow up automatically, creating a consistent experience for customers.

Is Brevo the Right SMS Platform for You?

The answer depends on your needs. If you want a tool that combines SMS, email, and CRM under one roof, Brevo is an excellent choice. It’s easy to use, affordable for small businesses, and perfect for teams already using Brevo for email campaigns. However, if your main focus is large-scale SMS marketing or two-way texting, a specialized SMS platform may offer more advanced options.

Final Thoughts

Brevo’s SMS feature may not be the most powerful in the market, but its integration, automation, and affordability make it a practical solution for most businesses. In 2025, companies increasingly seek unified marketing tools that simplify workflows and improve engagement—and Brevo fits that need well. It allows you to start small, scale up gradually, and stay connected with customers across multiple channels.

So, is Brevo a good SMS marketing platform? Absolutely—especially for businesses that want an all-in-one communication tool. It may not replace dedicated SMS platforms entirely, but as part of a holistic strategy, it offers immense value and convenience.