John Verano, Author at Text Messaging Marketing

SMS Marketing vs. Email Marketing: Which Drives More Engagement

September 21, 2025

Marketing channels are constantly evolving, but two remain at the core of digital strategy: SMS and email. Both have their […]

September 20, 2025

SMS marketing has been around for decades, but the way businesses use it is changing fast. For years, brands treated

September 19, 2025

Text messaging has become one of the most direct and effective ways for businesses to reach customers. Unlike email or

September 18, 2025

Digital marketing continues to evolve, yet one truth remains clear: attention spans are shrinking. Customers are overwhelmed by ads, promotions,

September 17, 2025

Every day, inboxes fill with newsletters, promotions, and updates. Most people don’t read them all. In fact, many sit unread

September 16, 2025

Customer service has evolved. People no longer want to wait on hold for 20 minutes or scroll through endless email

September 15, 2025

Text messaging has become one of the most powerful marketing tools. In 2025, it continues to dominate as customers prefer

September 14, 2025

SMS marketing has evolved into one of the most powerful tools for businesses. With open rates above 90%, it delivers

September 13, 2025

Marketing today is not about one channel. Customers move between email, SMS, apps, and social platforms all day long. To

September 12, 2025

SMS marketing has always been powerful because it delivers direct communication. However, with the rise of artificial intelligence, text messaging

September 11, 2025

SMS has long been known as one of the fastest and most reliable ways to connect with customers. In 2025,

September 10, 2025

Almost everyone has faced the panic of losing an important text message. It could be a family photo, an address,