Text Messaging Marketing: SMS & Mobile Engagement Insights

How to Benchmark, Report, and Optimize SMS Campaigns

November 2, 2025

Running an SMS marketing campaign without tracking results is like sailing without a compass. You might move forward, but you […]

November 1, 2025

Texting has become a universal language. From teens chatting to brands promoting offers, abbreviations fill every message. Yet, while shorthand

October 31, 2025

SMS and MMS marketing are among the most powerful ways to connect with customers. Text messages feel direct and personal,

October 30, 2025

SMS marketing has become one of the most effective tools for businesses, regardless of size or sector. But in 2025,

October 29, 2025

Businesses often lose sales not because of poor products but due to missed follow-ups. A single well-timed text can turn

October 28, 2025

In today’s fast-moving digital world, marketers are constantly looking for ways to stand out. With shrinking attention spans and an

October 27, 2025

SMS marketing continues to deliver impressive engagement rates, making it one of the most effective communication tools available today. However,

October 26, 2025

Artificial Intelligence (AI) has become a driving force in digital marketing, and its impact on SMS and MMS marketing is

October 25, 2025

SMS marketing is no longer about one-off promotional blasts. In today’s fast-moving digital world, automation has changed everything. Businesses now

October 24, 2025

SMS marketing continues to outperform most other digital channels, boasting open rates above 95% and near-instant engagement. But the real

October 23, 2025

SMS marketing remains one of the fastest and most effective ways to connect with your audience. With open rates exceeding

October 22, 2025

Marketers today have more ways than ever to reach customers, yet text messaging remains one of the most powerful. When